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ECOWELL ORGANICS @ Beautyworld Middle East 2018

Ecowell attended the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. The 23rd edition of Beautyworld Middle East brought a heady mix of innovation, path-breaking trends, the most flamboyant and talented professionals and truly revolutionary products from 8 – 10 May, 2018 to Dubai. Hosting over 1,700 exhibitors from 62 countries and 25 international pavilion, this platform rises head and shoulders above the rest and Ecowell Organics with founder Ms. Hale Yedier and team were part of this exciting event!

VIVANESS – International Trade Fair For Natural Personal Care

VIVANESS, one of the largest international natural cosmetics exhibitions in the world held its annual Trade Fair for Natural Cosmetics in 10th – 13th February 2016. Ecowell attended the trade fair proudly showcasing its stunning array of certified organic products. The event was held in tandem with BIOFACH, the Trade Fair for Organic Food exhibition. The dual event was held at the Nuremberg Exhibition Centre and brought in a record 48,533 trade visitors with approximately 7,000 attending the BIOFACH and VIVANESS Congress. There were 2,575 exhibitors, 250 of whom took part in VIVANESS.

VIVANESS is an event which centres on nature as a precious source of active ingredients for holistic care, vitalization and natural beauty. The Trade Fair gives suppliers a platform to showcase the latest trends and developments in the natural cosmetics sector hence. Ecowell has been an active participant to present and exchange knowledge, expertise and position itself in the forefront of technological advances for organic personal care.



11th November 2015 – 13th November 2015
Cosmoprof 1

Cosmoprof Asia: The ultimate crossroad for the business in the entire Asia Pacific region!

• 2,362 exhibitors on 81,500 sqm of exhibition area from 46 countries and regions
• 22 national and group pavilions
• Close to 60,000 visitors from 124 countries and regions
• “International Buyers Programme” invite buyer delegations from emerging countries to attend one-to-one business matching
• High-end educational opportunities presented by industry experts

Cosmoprof 2Cosmoprof 3Cosmoprof 4Cosmoprof 5







The award is allocated to ICEA-controlled companies, for the best forms of communication to the public of the concept of certification in organic cosmetics and natural cosmetics. Also includes recognition to companies that in the past two years have obtained the best results in inspections.


Premio Value-Cert Prize



ICEA certified cosmetic product is a value that must be passed on to the consumer. This is the assumption underlying the Valu-Cert Award, launched by ICEA and destined to its controlled companies, for the best forms of communication to the public of the concept of certification in organic cosmetics and natural cosmetics. The initiative also includes recognition to companies that in the past two years have obtained the best results in inspections.

Acknowledgments in this first edition will be conferred on September 8 within the framework of SANA (International Exhibition of Organic and Natural Products) in Bologna, during the Conference: “Optimize the investment of certification-hypotheses and proposals to get a greater return from certification”.
Certification ICEA perception by consumers is one of the most important aspects for companies, which share the values of natural and environmentally friendly cosmetics, that have chosen to undergo certification, and constitutes the added value compared to non certified cosmetics.

For this reason, ICEA, in collaboration with Studio SviMM&Sviluppo& Marketing FARMAFFARI of Rome, specialized in communication and advertising, have established the Valu-Cert Award for best communication to consumers on the value of certification, and also the Special Prize “Total Quality” for companies that respect the standard Organic cosmetics and Natural cosmetics.

The selection will be carried out through the assessment of one of the following communication products:

iceaadvertising communication conveyed through at least one media

iceaan informational paper brochure

iceaa newsletter, made also available exclusively on internet

iceaa full label, of at least one product

highlighting the fact that the company and/or the products are equipped with Organic Cosmetics and Natural Cosmetics certification and, therefore, the user of a cosmetic is guaranteed, not only for the quality of the product, but also for the company’s commitment to the development of formulations complying the maximum respect for human health and the environment.

Also will be assessed the additional certification schemes (social, ethical, environmental, etc.) that the company has introduced over the past two years.
Participate in the contest is easy and free, just send the material via e-mail to the address valu-cert@icea.info. All companies that have joined the initiative, that have accepted a standard for more restrictive and costly production, to help make the use of the cosmetic product ever safer and in harmony with the principles of environmental sustainability, will be mentioned in the poster designed for the general public and distributed within the framework of SANA, and will be published on sector journals, as shown in the annex.

The winning companies will receive the trophy “ICEA Organic Cosmetics”, a certificate of recognition and they will also be included for free on the Guide and on the website FARMAFFARI and on the Business Directory of CYBERMED for a year and may enter for free search and find products ads, company branches etc. in the Market Place of FARMAFFARI.